Les us now analyze the different types of products we come across. Generally products are classified into two types, namely
1) Consumer Products and
2) Industrial Products.
Consumer Products or Goods
Consumer goods are those which are used by ultimate consumers or households and in such form that they can be used without further commercial processing. Consumer goods can be divided into
1) Convenience Goods,
2) Shopping Goods,
3) Durables or Durable Goods, and
4) Non-durables or Non-durable Goods.
Convenience Goods
These are goods which consumers generally purchase frequently without making an effort or as a habit. The purchase is almost spontaneous and the person has already a predetermined brand in mind. These convenience goods include soaps, newspapers, toothpastes, toiletries, cigarettes, etc. Often convenience goods are bought impulsively or spontaneously. For example, when a person goes shopping around and sea a product which attracts his eyes, he buys it on impulse. Such goods are not purchased on regular basis. For example, when a person goes shopping around and sea a blinds product like vertical blinds, roman shades, which attracts his eyes, he buys it on impulse. Such goods are not purchased on regular basis.
Tags: Blinds, Business Management, Consumer goods, Consumer Products, Convenience Goods, product management, small business, types of product
